In late 2018, my dad created a method to efficiently donate to Democratic candidates during the midterm elections. I created a series of graphics to promote his solution, with the goal of targeting students my age to pass it on to their parents. It ran on Instagram and Facebook.
01 / What's Stan's Plan?
Through ActBlue, Stan's Plan is a website that allows you to donate to all Democratic candidates running in races that are a "toss-up." My dad made this very simple-instead of going through every candidates' website and inputting your credit card information over and over again, Stan's Plan allows you to enter a single dollar amount. It then evenly distributed that money to each candidate.
02 / Getting the Word Out
While my dad tackled the process of informing his friends about Stan's Plan, I tackled informing mine. To achieve this, I created a graphic social media campaign encouraging students to forward Stan's Plan to their parents. Here's the final product: