Inspired by my experiences visiting college friends in their hometowns, I conceptualized and designed a website for students to showcase their favorite local haunts. The site is intended both as a travel guide and an entertaining read. I designed prototypes my sophomore year of college, worked with a developer to build it my senior year, and am now in the process of collecting submissions.
01 / Styling
Through research on visual trends and moodboarding, I selected color palettes and created a typographic system.
02 / Marketing Website
With my new style guide, I designed our new marketing website from scratch. I had the opportunity to work with Saskia Keultjes, a great freelance illustrator.