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Hometown

Inspired by my experiences visiting college friends in their hometowns, I conceptualized and designed a website for students to showcase their favorite local haunts. The site is intended both as a travel guide and an entertaining read. I designed prototypes my sophomore year of college, worked with a developer to build it my senior year, and am now in the process of collecting submissions.

Timeline

2018-present

Project Type

Independent

Skills

Web design

Graphic design

UI/UX design

01 / Styling

Through research on visual trends and moodboarding, I selected color palettes and created a typographic system.

02 / Marketing Website

With my new style guide, I designed our new marketing website from scratch. I had the opportunity to work with Saskia Keultjes, a great freelance illustrator.

zoe@reifel.org

805.689.0014

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