Hello Walden Rebrand

Product and visual design internship with a New York City-based early-stage startup.

Timeline

Summer 2019

Project Type

Internship

Skills

Graphic design

Product design

UI/UX & Wireframing

Web design

Tools

Sketch

InVision

Redesign Walden's visual branding, color, and typographic systems.

My largest project at Walden was a complete overhaul of our brand identity. I worked to bring a bright and uplifting yet professional and productive feel to the company. This involved moodboarding, new color and typographic systems, and changing our messaging and copy. I completely redesigned our style guide for our website and UI, including card elements, buttons, and navigation.

The website, especially the homepage, went through about a million iterations. Great thanks go out to everyone to gave us feedback, especially the folks at Grey Group through Betaworks' Inside the Creative Committee.

I also worked with our social media director to create several promotional graphics that fit our new visual brand.

zoe@reifel.org

805.689.0014

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