Hello Walden Rebrand

During my first summer at Walden, one of my largest projects was a complete overhaul of our brand identity. I worked on color, type, graphic styles, tone of copy, and redesigned our marketing website. I also had the chance to present my designs and workshop them with a panel from Grey Group through Betaworks' Inside the Creative Committee.

Timeline

Summer 2019

Project Type

Internship

Skills

Graphic design

Visual Branding

Web design

01 / Styling

Through research on visual trends and moodboarding, I selected color palettes and created a typographic system.

moodboard.png
colors.png
greys.png
typography.png

02 / Marketing Website

With my new style guide, I designed our new marketing website from scratch. I had the opportunity to work with Saskia Keultjes, a great freelance illustrator.

Frame 9.png
Frame 10.png
Frame 11.png