Hello Walden Rebrand
During my first summer at Walden, one of my largest projects was a complete overhaul of our brand identity. I worked on color, type, graphic styles, tone of copy, and redesigned our marketing website. I also had the chance to present my designs and workshop them with a panel from Grey Group through Betaworks' Inside the Creative Committee.
01 / Styling
Through research on visual trends and moodboarding, I selected color palettes and created a typographic system.
02 / Marketing Website
With my new style guide, I designed our new marketing website from scratch. I had the opportunity to work with Saskia Keultjes, a great freelance illustrator.