Hello Walden Rebrand
Product and visual design internship with a New York City-based early-stage startup.
Timeline
Summer 2019
Project Type
Skills
Graphic design
Product design
UI/UX & Wireframing
Web design
Tools
Sketch
InVision
Redesign Walden's visual branding, color, and typographic systems.
My largest project at Walden was a complete overhaul of our brand identity. I worked to bring a bright and uplifting yet professional and productive feel to the company. This involved moodboarding, new color and typographic systems, and changing our messaging and copy. I completely redesigned our style guide for our website and UI, including card elements, buttons, and navigation.
The website, especially the homepage, went through about a million iterations. Great thanks go out to everyone to gave us feedback, especially the folks at Grey Group through Betaworks' Inside the Creative Committee.
I also worked with our social media director to create several promotional graphics that fit our new visual brand.