ARST 243 Graphic Design Final Project

My quarter-long investigation into branding design.

Timeline

Spring 2019

Project Type

Classwork

Skills

Graphic design

UI/UX

Web design

Tools

Adobe InDesign

Adobe Photoshop

Adobe AfterEffects

Sketch

Wix

Create visual branding for an abstract concept.

For the final project, visually branding an abstract concept, I chose to create an identity for "confusion." I developed a primary and secondary mark, color palette, voice/tone, as well as chose typefaces, built a website, and designed three product applications.

zoe@reifel.org

805.689.0014

  • Grey LinkedIn Icon
  • Grey Instagram Icon